Now days a company or organization almost must have some form of social media presence. Social media platforms allow for quick and easy ways to interact with followers and get ideas out at the click of a few buttons. In regards of sports, sport organizations, and athletes this is no different. Fans can interact with their favorite teams and players and the athlete or organization can easily interact (or not interact) if they choose. Fans can also interact with sport organizations to give them feedback about positive or negative experiences they had at the sporting event. However, having the added presence of an actual website allows sport organizations to expand on what is occurring surrounding the organization in a set amount of characters, or via pictures and captions. Social media accounts can allow the linkage to other websites by embedding the links, links can also be added to the website to other websites as well. Websites or information one is looking for can usually be found by a quick google search, sometimes on social media information or organizations can be harder to find. Websites are also viewed more times as more ‘professional’ as well and the interactions and stories are portrayed that way.
In the tournaments I help run many times the social media platforms are used to bombard followers almost rather than offer great insightful stories, however on their websites one gets much more insight and knowledge into what is going on as well as insight into the backstory of both organizations. It is also easier for fans/parents/players to go online to the websites and find the schedules for what fields and game times than social media platforms, usually because the social media platforms just have embedded links to the actual website anyways.
Stuart Hennigar SPMT 617 Blog 